Actor Scarlett Johansson has taken legal action against an AI app that has used her name and likeness without her permission in an AI-generated advertisement.
The image generating app Lisa AI: 90’s Yearbook & Avatar posted a 22-second advertisement on the social media platform X. It used real footage of Johansson to create an artificial image and dialogue for her. “We do not take these things lightly. As per our usual course of action in these circumstances, we will deal with it with all legal remedies that we have,” Johansson’s lawyer, Kevin Yorn told Variety. The advertisement was taken down later.
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The advertisement, as per Variety’s review, opens with a behind the scenes clip of Johansson from the set of Black Widow. “What’s up guys? It’s Scarlett and I want you to come with me … ” she says, before the screen shows AI-generated photos that resemble Johansson. A voice that imitates the actor promotes the app: “It’s not limited to avatars only. You can also create images with texts and even your AI videos. I think you shouldn’t miss.”
Before Johansson, actor Tom Hanks, and comedians Sarah Silverman and Stephen Fry had spoken against the unauthorised use of AI-generated images of them.
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